Digital Marketing is a series of strategies aimed at promoting a brand on the Internet. It differs from traditional marketing in using channels and methods to analyze the results in real-time.
What is the Digital Marketing?
Today the Internet is so united into our lives that it is almost impossible to do without it. It is no chance that it is increasingly tough to see people disconnected from their mobile phones and with the Internet at their fingertips.
And when our life with the Internet is no longer the same, the same can be said of the purchase process. Nowadays, it is widespread to search the Internet for the products or services we want, looking for the best prices. (when we already know what we want) or looking for information about a specific product or service. Even learn more about a problem we have (if we still don’t know which solution will help us).
We call this all digital marketing: a set of information and actions that can remain carried out in various digital media to promote companies and products.
Digital marketing emerged in the 1990s and changed the way companies use technology to power their businesses. The term has grown in popularity as more and more people use digital devices in the shopping process, whether when searching for products or making purchases.
To get an impression of how digital marketing has changed the buying process. Avail it to say that almost all the material we could obtain about goods and services was in the hands of firms that offered these solutions in the past.
In other words, to find out about a product or service, one had to contact the vendor, who would probably “sell the fish” rather than offer free information on the solutions.
Today, digital marketing has given the consumer a more active role in this process. In figures, 60% of the buying process has been completed before the consumer contacts the seller.
But while it may seem like a challenge, the truth is that digital marketing is an excellent opportunity for companies to strengthen their brand and multiply their business opportunities as the Internet becomes more and more part of business life. Persons.
In addition, digital marketing encompasses various fronts of action such as content marketing, email marketing, social networks, and others, which increase its reach and influence in the consumer buying process.
How to do Digital Marketing?
As I said, because digital marketing is a very large/macro subject, it has a wide variety of specific disciplines, strategies, and techniques. Because of this, there are many ways to use digital marketing.
But despite the multitude of possibilities for digital marketing applications, some strategies/techniques characterized by the vast majority and usually bring positive results. Are:
- Content Marketing
- Junk Mail
- Social Networks
- Conversion Optimization – CRO
- Search Marketing – SEM
Advantages Of Digital Marketing For Your Company
As you’ve probably already realized, digital marketing has many benefits that traditional marketing doesn’t offer.
It is a sure way to achieve further growth, improve positioning and expand the dissemination of our communications.
- It is a Universal Medium
It allows you to run your business anywhere in the world. The internationalization of the company has never been so easy and cheap. You can position your brand and your products or services without geographic or time restrictions. It doesn’t matter if you have a large business or a small business.
- It is Segmentable
You have tremendous market segmentation opportunities to focus your efforts on the target audience. You want to reach (rather than a vast number as with traditional media).
An offline marketing strategy doesn’t offer many targeting opportunities. Aside from a few options, like which radio or television station you choose and when to watch it, there isn’t much you can do.