What is Digital Asset Management?

Digital asset management (DAM) is a natural solution for companies to store, organize, find, retrieve and share digital content. It is quick to implement and easy to use. The DAM is a centralized digital library from which your colleagues, employees, clients, and any other key part of the project can access digital assets in a controlled way, including images, photos, creative files, video, audio, presentations, documents, and more.

The term digital asset management covers various software solutions, from a person’s digital archive library or a photographer’s photo database to solutions that resemble enterprise content management. The core functions of the best digital asset management software cover cloud storage, how assets are retrieved and shared, and tools for brand management. DAM enables creative workflow automation, archiving and backups, usage tracking, e-commerce, and more. To learn more about digital asset management, download our free white paper, “Digital Asset Management Services Comparison Guide.” ” Digital Asset Management Services Comparison Guide.”

What are the leads of Digital Asset Management software?

Digital asset management software is a cloud solution that allows you to access your digital content anytime, anywhere. Twenty-four hours a day, seven days a week, access to all business-critical files from any web device, whether you are in the office, working from home, or in a coffee shop on the other side of the world.

Today companies are more mobile than ever. Online digital asset management provides just what you need to easily manage, access, share and track all your digital assets. The great benefits of having DAM software in the cloud include easy deployment, rapid adoption, great integrations, intuitive user experience, and security. Rapid deployment frees up your IT resources and lets you get down to business right away. Enjoy an interface so simple that anyone in your organization can use it. DAM in the cloud is easy to use; You only need a web browser to utilize the DAM software in the cloud.

What does Digital Asset Management do?

Anytime, anywhere file access and sharing

However, it simplifies file access and sharing. Share files securely without sending documents in email attachments, FTP, CDs, and shared servers. Therefore, easily set different permission levels and make sure the right people have access to the correct files.

Clear and simple organization

Keep all your important digital content safe and centralized in one place. You have to organize your assets in a way that makes sense to your team, so everyone knows how to find what they need when they need it.

Create, collaborate and share company content from one place

Therefore, it provides a central point for your team to manage your digital marketing content from idea to publication. You can quickly review, assign and approve digital assets. And also, there is miscommunication by getting everyone on the same page, and everyone knows what they need to work on and the state of the project.

In this way, you will always offer consistent content aligned with your brand. In addition, you do not need to leave the portal. You have to share your files with your team and with external parties directly from the DAM software.

Find files quickly

Powerful search options help you quickly locate the files you need. Limit your results by specifying the file type and using image filters or document search. Moreover, you can add keywords to assets and even customize and apply a controlled vocabulary thanks to metadata management. Keyword consistency significantly improves search within your DAM system.

Manage Rich Media Assets

The DAM software is well-found with functions that support image, audio, and video management. View large previews of your creative idea and video files. Therefore, use standard presets or customizes your own to batch convert images or video files.

Publication and digital distribution

Although the digital publishing tools in DAM keep all of your assets in one location, they allow you to bring them to social channels, web content management systems, marketing automation solutions, third-party distribution services, and more.